HOW TO SCORE LEADS USING PERFORMANCE MARKETING SOFTWARE

How Machine Learning Improves Ad TargetingAn advertising project's performance relies on where the advertisements are placed. Managing brand safety and positioning, in addition to making sure that the advertisement isn't presented next to negative or non-factual content, are essential for the success of any type of retargeting approach.

How Artificial Intelligence Improves Ad TargetingAn advertising and marketing campaign's performance depends on where the ads are positioned. Managing brand security and placement, as well as making sure that the advertisement isn't displayed beside adverse or non-factual content, are essential for the success of any retargeting strategy.Artificial